Turning Social Followers into Customers at Sirlin Games

When I started as Social Media Manager at Sirlin Games, we had a solid following but little conversion. I decided to dig into what our fans really wanted. We launched a series of behind-the-scenes posts showing how our games were made, paired with exclusive discounts for followers. Within three months, we saw a 20% jump in sales. Sometimes, all it takes is listening to your audience and giving them a peek behind the curtain.