PROFESSIONAL EXPERIENCE
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Responsible for constantly creating fresh and relevant content that will engage customers and increase the viewership.
Edit and produce high-quality video content for brand commercials, product showcases, and promotional materials.
Oversee all post-production processes, including sound editing, color correction, visual effects, and animations.
Keep up with industry trends and new editing tools to continuously enhance Go Lime鈥檚 video production capabilities.
Ensure all video content is consistent with Go Lime鈥檚 brand identity and adheres to technical specifications.
Employ advanced editing techniques to create visually compelling content that tells a story.
Create professional-grade videos using Adobe Premiere Pro, Adobe After Effects, Blender, and other relevant software.
Organize and manage video assets, maintaining an efficient workflow and storage system.
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Lead Generation & Audience Engagement: Managed and grew several social media channels to 7-digit viewership numbers and targeted audience engagement resulting in increased sales and sponsorships.
Brand Promotion & Sales Funnel Development: Developed and executed social media strategies that guided potential customers through the sales funnel from awareness to conversion.
Content Creation & Product Positioning: Created compelling content that highlighted product features and benefits through social media platforms to build audience awareness.
Analytics & Performance Tracking: Monitored social media metrics and KPIs, optimizing campaigns based on data to improve reach, engagement, and conversion rates, similar to tracking sales performance.
Customer Relationship Management: Engaged with customers through social media, addressing inquiries and feedback, which enhanced customer satisfaction and loyalty, leading to repeat business and referrals.
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Client Acquisition & Retention: Spearheaded creative campaigns that led to increased client acquisition and client retention throughout the run length of our national ad campaign.
Sales Collaboration: Worked closely with the sales team to develop customized presentations and pitches, in order to successfully close qualified leads.
Team Leadership: Managed a team of 10 creatives throughout various large scale projects including running conventions, building e-learning platforms and building marketing material.
Market Research: Conducted extensive market research to identify emerging trends and customer needs unique to the contracting space.
Project Management: Successfully led over 50 major projects from concept to completion, consistently meeting deadlines and budget constraints.
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Communication & Presentation: Developed and delivered engaging lessons to diverse groups, effectively pitching complex language concepts in a clear and persuasive manner to over 300 students
Cultural Liaison & Relationship Building: Acted as a cultural ambassador, establishing strong rapport with local communities and fostering positive relationships between students, parents, and school staff.
Training & Mentorship: Provided ongoing training and support to new teachers, akin to sales training, to ensure consistent delivery of curriculum and best practices, leading to a more effective and cohesive teaching team.
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Increased program participation by 20% through targeted outreach and stakeholder relationships.
Supervised a team to deliver personalized services, leading to a 15% rise in referrals and client satisfaction.
Negotiated service agreements, ensuring continued funding and program expansion.
CONTACT
Are you ready to make your brand famous?
Let's chat.
鉁夛笍 Email: kenmakesmedia@gmail.com
馃摫 Phone: +1 (203) 809-2165
馃摪 LinkedIn: linkedin.com/in/kenneth-dsilva/
BUISNESS RELATIONSHIPS OVER THE YEARS
Contractor Nation
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MEXT - Japan Ministry of Education
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Event Resources
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Durham Region Social Services
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Basement Systems
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Treehouse Internet Group
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Sirlin Games
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Thrasher Foundation Systems
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Colonist.io
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Contractor Nation 路 MEXT - Japan Ministry of Education 路 Event Resources 路 Durham Region Social Services 路 Basement Systems 路 Treehouse Internet Group 路 Sirlin Games 路 Thrasher Foundation Systems 路 Colonist.io 路
SUCCESS STORIES
COPYWRITING SKILLS
Creative Writing & Storytelling
Content Strategy & Development
Digital Content Creation (Blogs, Articles, Social Media)
Copywriting for Marketing & Advertising
Copy Editing & Proofreading Tools (Grammarly, Hemingway)
Canva, Pinterest, Slack, Zoom, Frame.io, Discord, Google Suite
CONTENT CREATOR SKILLS
Adobe After Effects (+10 yrs)
Adobe Creative Suite (Premier, Audition, Photoshop, Illustrator)
Cinema 4D
Content Creation (YouTube, TikTok, Facebook, Instagram, LinkedIn)
Canva, Pinterest, Slack, Zoom, Frame.io, Discord, Google Suite
Social Media Management (Notion, YouTube Analytics, TikTok Analytics)
TECHNICAL SKILLS
CRM Software (Salesforce, HubSpot)
Microsoft Office Suite (Word, Excel, PowerPoint)
Google Suite (Docs, Sheets, Slides)
Team Management Software (Slack, Asano, Basecamp, Monday.com)
Data Analysis & Reporting Tools (Salesforce CDP, Google Analytics)
Social Media Management (Notion, YouTube Analytics, TikTok Analytics)
SALES SKILLS
Communication & Interpersonal Skills
Negotiation & Persuasion
Rapport Building & Relationship Management
Strategic Pitching & Presentation
Lead Generation & Prospecting
Customer Relationship Management (CRM)
Kenneth D鈥橲ilva - 2024
When I started as Social Media Manager at Sirlin Games, we had a solid following but little conversion. I decided to dig into what our fans really wanted. We launched a series of behind-the-scenes posts showing how our games were made, paired with exclusive discounts for followers. Within three months, we saw a 20% jump in sales. Sometimes, all it takes is listening to your audience and giving them a peek behind the curtain.