Project: Networking Ad
Role: MOTION GRAPHICS ARTIST
Networking Made Simple
Networking visualized.
A start-up tech company recognized the importance (and struggle) of networking from scratch and decided to do something about it.
Finding your people.
They challenged us to create a video to generate curiosity about the software. The goal was to, with simple visuals, show the different ways the software can help you.
Simple is best.
An important part of the challenge was to make sure the software didn’t imply complexity or effort, and that it would just do the work for you. Knowing that, we knew that the correct course of visuals would represent that feeling.
We’re all connected.
It was also important that we heavily emphasized networking in a way that showed how easy it was to find your people and then keep finding your people.