Project: explainer video for google enterprise software
Role: motion graphics artist
Chrome Enterprise
Totally Typography
Google Chrome wanted a clear (and fun) way to explain the different use cases for their Chrome Enterprise software. And what better way to explain things that with some good ole’ typography.
Reading Rate.
There was an important balancing act between keeping the animation bouncy and exciting but also making sure the audience could read along and understand the value proposition of the product. We had a lot of fun fine-tuning.
Little Big Moves.
An interesting challenge was creating unique ways to animate the copy but still making sure all the different animations were cohesive and felt like they belonged together.
Color Catching.
I personally really loved Google’s colors in their branding & style guide. There is so much life in those four colors that always each scene to always feel fresh and new.