Project: CNLIVE 2020 Livestreamed Conference
Role: Creative Director
“The show must go on... on-line!”
Special Focus: A Fully Livestream Event
The Pandemic Challenge.
As a conference who made it’s mark by bringing amazing live experiences to our customers, we had a big problem ahead of us when covid came knocking. Since in-person events were out of the question, could we, for the first time ever, create a livestream conference from scratch?
If we build it…
They will come. And so we did, we created a full studio set from scratch. It was just the set, but all the technical challenges that came with lightning, audio, wiring, camera feeds and more. It was an incredible feat of skill, knowledge and teamwork.
Non-stop entertainment.
Now for the fun part. How do we take the value and entertainment from a multi day conference and merge it into a non-stop 8 hour experience? The answer: Lots and lots of pre-production. The amount of brain power could probably power a small vehicle.
Stream or scream.
After months of planning, asset creation, event production, rehearsal and redbulls, it was time to put on a show. We had all hands on deck and were ready to bring our A-game, and we had to keep up that energy for 8 hours of non-stop broadcast.
Lights, camera, action!
The broadcast begin and we watched as thousands of viewers joined the stream. The train has started and there is no stopping now. But as time went on, we got into a good rhythm and were nailing all our cues, dotting all our i’s and crossing all our t’s.
Challenge complete.
We did it. In spite of the massive logistical, technical and creative obstacles, our team put together a heck of a show. And it shows, the reviews came in and everyone loved it. They were so thankful that we kept the conference alive and everyone feeling together even though we were apart. What an amazing experience.